FOR DOCTORS & PRACTICES

Self-pay appointments.
Professionally compliant. Factual.

We build practices a quiet acquisition channel for self-pay patients and elective procedures — within the FMH professional code, without sensational advertising. You treat, we handle visibility and appointments.

Book strategy call → Professional code in detail
Discreet
FMH-compliant
Self-pay
Auto-appointments
We know the industry

Insurance tariffs are falling.
Self-pay patients are rising.

The economic success of practices depends increasingly on self-pay patients, private patients and elective procedures. You don't find these patients by chance — they Google. And they compare.

01
You're not being found
"Knee surgery Zurich" — whoever doesn't appear in the top results loses self-pay patients.
02
No-shows cost
Forgotten appointments = unused treatment time. Automated reminders reduce no-shows predictably.
03
Legal uncertainty
The FMH professional code & cantonal health laws have strict advertising boundaries. We know them.
04
Practice image as an asset
Patients Google your name before initial contact. What they find decides — designed discreetly.
Our system

Visibility that fits the practice.

Local search presence, factual practice content and online appointments. No loud marketing — structured information for patients who are searching.

01
Local visibility
SEO for treatment terms, Google Maps, clean practice profile — patients find you first.
02
Factual content
Informative practice pages on procedures, process & expectations — informing rather than promoting.
03
Online appointments
Direct booking with automatic reminders. Fewer staff calls, fewer no-shows.
04
Review system
Structured collection of patient reviews — reputation as a predictable asset.
Who we build for

Made for practices that treat — not promote.

Our approach suits practices that live on quality and discretion. If you recognise yourself here, the conversation is worth it.

Self-pay specialist practices
Orthopaedics, dermatology and other specialties with self-pay services that want to be visible online — factual and discreet.
Aesthetic medicine & elective procedures
Practices focused on aesthetic treatments and elective procedures — educational content instead of before/after, within the professional code.
Private clinics & visiting physicians
Private clinics and visiting physicians who want to build a predictable inflow of private patients and elective procedures through a clean channel.
Dentists & specialised practices
Dental practices and specialised providers (implantology, orthodontics) addressing quality-conscious patients with self-pay needs.
From practice

A specialist practice, one location,
predictable self-pay enquiries.

Anonymised excerpt from practice operations — for discretion, without names and without invented figures.

Starting point

A specialist practice focused on self-pay services. High medical quality, but hardly visible online — the self-pay rate sat below the location's potential.

Implementation

Factual practice pages on the focal procedures, local SEO & Google Maps optimisation, online appointment booking with reminders, structured review setup.

Result

Markedly higher visibility for the relevant treatment terms, stable self-pay enquiries through the calendar, a predictable no-show rate thanks to automatic reminders. Content stayed consistently factual throughout.

Dr
"Finally predictable — and without us having to change anything about our approach."
Practice owner — specialist practice, German-speaking Switzerland
In 6 steps

From analysis to scaling.

A clear, repeatable process — from the first conversation to a running, optimised channel for your practice.

1
Analysis
Specialty, location, self-pay potential and capacity — we check whether the approach fits your practice.
2
Setup
Factual practice pages, local SEO, conversion tracking and online appointment booking with reminders set up.
3
Campaign launch
Professionally vetted ads live on the right channels, cleanly measured from the first click.
4
Patient enquiries
Enquiries are pre-qualified and book an appointment directly into the practice calendar — fewer no-shows.
5
Optimisation
Weekly review of visibility, appointment and show rate — we shift budget toward what works.
6
Scaling
What works gets expanded: more treatment terms, more reach, more predictable self-pay appointments.
Packages & investment

Three ways to grow predictably.

Every package starts with a 60-day pilot. After that it moves to a fixed monthly follow-on contract. A transparent cost structure — you see where every franc goes.

Start
CHF 4'000 / 60-day pilot
The clean entry into a predictable channel.
  • 1 advertising channel
  • Landing page
  • Conversion tracking
  • Lead notifications
  • 3 ad variants
  • Weekly reporting
Cost structure: Setup CHF 1'500 · Ads CHF 1'500 · Management CHF 1'000
Follow-on: CHF 1'650 / month
Choose Start
Popular
Growth
CHF 8'000 / 60-day pilot
More channels, more qualification, more appointments.
  • 2 advertising channels
  • 2 landing pages
  • Server-side tracking
  • 6 ad variants
  • Lead qualification
  • Calendar integration
Cost structure: Setup CHF 2'500 · Ads CHF 3'000 · Management CHF 2'500
Follow-on: CHF 2'750 / month
Choose Growth →
Scale
CHF 20'000 / 60-day pilot
Multi-channel growth with full attribution.
  • Multi-channel: Meta, Google & LinkedIn
  • CRM integration
  • Attribution
  • Funnel optimisation
  • 10+ ad variants
  • Daily optimisation
Cost structure: Setup CHF 6'500 · Ads CHF 10'000 · Management CHF 3'500
Follow-on: CHF 6'850 / month
Choose Scale

All prices excl. VAT. The advertising budget flows entirely into your reach. Not sure which package fits?

Professional code & advertising

Advertising for doctors: what's allowed, what isn't.

Medical advertising is regulated by the FMH professional code (especially Art. 19) as well as cantonal health laws. We generally design communication materials in a restrained, factual and verifiable manner.

What we do
  • Factual information about the practice, services and consultation hours
  • SEO & local visibility (Google Maps, practice profiles)
  • Online appointment booking with reminders & clear privacy information
  • Structured collection of patient reviews (no staging)
  • Educational content on procedures — informing, not promoting
What we deliberately don't do
  • No comparative or promotional advertising
  • No healing promises or success guarantees
  • No discount or package promotions for treatments
  • No patient images or before/after without explicit consent
  • No content suggesting a specific treatment decision

ⓘ All advertising materials are agreed with the practice before publication. Professional responsibility under the FMH professional code and cantonal health laws expressly remains with the treating physician.

Frequently asked

What practices ask most often.

Is this compatible with the FMH professional code?
Yes. We operate within the FMH professional code (especially Art. 19) and cantonal health laws: factual information instead of promotional advertising, no healing promises, no before/after images without consent. Every ad material is agreed with you before publication — professional responsibility stays with you, we provide the compliant framework.
How quickly are first self-pay enquiries realistic?
After setup (practice pages, local SEO, tracking, campaigns), the first ads usually go live within the first two weeks. First self-pay enquiries are typically realistic within the first month of the pilot — the frequency stabilises over the 60 days.
Do I get leads or real appointments?
Appointments. Enquiries are pre-qualified and book directly into your practice calendar — with automatic reminders that reduce no-shows. Instead of a cold lead list, patients with a concrete treatment reason arrive in your consultation.
What's included in the price — and what is ad budget?
The cost structure is transparently split per package into setup, ads and management. The ad budget flows 100% into your reach on the right channels. Setup and management cover building the practice pages, local visibility, support and optimisation.
What happens after the 60-day pilot?
The pilot shows whether the channel works for your practice. If it does, it moves seamlessly into a fixed monthly follow-on contract (Start CHF 1'650, Growth CHF 2'750, Scale CHF 6'850 per month) — with no new setup, ongoing optimisation and scaling.
How are patient data and data protection handled?
Carefully. Online appointment booking runs with clear privacy information, we work with Swiss data hosting wherever technically possible (revDSG-compliant) and a clear data-protection agreement as standard. Sensitive treatment data belongs in your practice systems — not in our marketing tools.
Next step

Let's talk concretely about your practice.

30 minutes. We look at specialty, location and self-pay potential — and tell you honestly whether our approach fits your practice.

Book strategy call →

Discreet.
Effective.

Send us an inquiry. We'll get back to you personally, confidentially and without sales pressure.

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