Problem

Referrals alone are no longer enough today.

Clients Google before picking up the phone. Anyone not factually present there loses the mandate to the next specialist.

01

BGFA advertising restrictions

Standard performance marketing is professionally risky — you need a specialist who knows Art. 12 lit. d.

02

Anonymous initial inquiries

Inquiries without pre-qualification cost billable hours. Legal area, dispute value and conflict of interest are clarified upfront.

03

Discretion over reach

Reach is not a value in itself. Visibility with the right clients is.

Specific compliance question?

How it works

Visibility through expertise.

No loud funnel, no performance pressure. A structured acquisition channel that brings your specialization in front of the right clients.

01

Expertise positioning

Areas of activity are factually sharpened — visible as a specialist, not as a generalist.

02

Expert content & search presence

Articles and explanations on your niche — informative, BGFA-compliant, locally findable.

03

Mandate pre-qualification

Inquiry form clarifies legal area, matter and conflict of interest — you only see matching mandates.

04

First consultation booked

Qualified inquiries book a meeting directly — with automatic reminders, no phone ping-pong.

Who we build for

Made for firms that specialise — not scatter.

Our channel suits mandates that live on reputation and depth of expertise. These are the focus areas we support most often.

Commercial & contract law

Firms in corporate, commercial and contract law looking to win SMEs and entrepreneurs with recurring advisory needs.

Family & inheritance law

Lawyers for divorce, maintenance and estates — discreet visibility for clients in sensitive life situations.

Employment & social-insurance law

Specialists in employment law, dismissals and social insurance — precisely positioned on the employee or employer side.

Construction & real-estate law

Firms around works contracts, condominium ownership and tenancy law — visible to building owners, owners and administrations.

From practice

One firm, one second channel,
a predictable inflow of mandates.

Anonymised excerpt — for discretion, without names and without invented figures.

Starting point

A specialised business law firm in German-speaking Switzerland. Strong reputation, but mandate inflow fluctuates with the referral stream. The goal: a second, predictable channel — without BGFA risk.

Implementation

Factual sharpening of the areas of activity, expert content and local search presence for the niche's core legal terms, pre-qualification by legal area and conflict of interest, calendar booking.

Result

Stable visibility for the core legal terms, a markedly higher share of viable initial inquiries and a continuous flow of mandates — independent of the referral season.

Visibility

Stable top-3 for the core legal terms of the niche.

Inquiry quality

Significantly higher share of viable initial inquiries.

Predictability

Continuous mandate flow, independent of referral season.

K

"Finally a second channel alongside referrals — factual, discreet and without professional-conduct risk."

Partner — specialised business law firm, German-speaking Switzerland

ⓘ Details anonymised. Specific client references on request under NDA.

In 6 steps

From analysis to scaling.

A clear, repeatable process — from the first conversation to a running, BGFA-compliant channel.

1

Analysis

Legal area, target client, positioning and capacity — we check whether the niche carries the demand needed.

2

Setup

Landing page, conversion tracking, inquiry pre-qualification and notifications set up.

3

Content & launch

Expert content and factual ad materials live — checked for BGFA compliance and approved beforehand.

4

Mandate inquiries

Inquiries are pre-qualified by legal area and conflict of interest and book a meeting directly.

5

Optimisation

Weekly review of visibility, inquiry quality and booking rate — we shift budget toward what works.

6

Scaling

What works gets expanded: more legal areas, more reach, more predictable first consultations.

Packages & investment

Three ways to grow predictably.

Every package starts with a 60-day pilot. After that it moves to a fixed monthly follow-on contract. A transparent cost structure — you see where every franc goes.

Start

CHF 4'000 / 60-day pilot

The clean entry into a predictable channel.

1 advertising channel
Landing page
Conversion tracking
Lead notifications
3 ad variants
Weekly reporting

Cost structure: Setup CHF 1'500 · Ads CHF 1'500 · Management CHF 1'000
Follow-on: CHF 1'650 / month

Choose Start

Popular

Growth

CHF 8'000 / 60-day pilot

More channels, more qualification, more meetings.

2 advertising channels
2 landing pages
Server-side tracking
6 ad variants
Lead qualification
Calendar integration

Cost structure: Setup CHF 2'500 · Ads CHF 3'000 · Management CHF 2'500
Follow-on: CHF 2'750 / month

Choose Growth →

Scale

CHF 20'000 / 60-day pilot

Multi-channel growth with full attribution.

Multi-channel: Meta, Google & LinkedIn
CRM integration
Attribution
Funnel optimisation
10+ ad variants
Daily optimisation

Cost structure: Setup CHF 6'500 · Ads CHF 10'000 · Management CHF 3'500
Follow-on: CHF 6'850 / month

Choose Scale

All prices excl. VAT. The advertising budget flows entirely into your reach. Not sure which package fits?

BGFA & advertising

Lawyer advertising: restrained and factual.

Art. 12 lit. d BGFA requires that advertising be objective and correspond to an informational need — not sensational. We work within this framework, not around it.

What we do

Factual presentation of areas of activity
Expert content (articles, explanations) for the target audience
Local search presence for legal questions
Discreet LinkedIn outreach for B2B mandates

What we don't do

Comparative advertising against other firms
Success guarantees ("We'll win your case")
Pushy or sensational formats
Improper designations / professional titles

Our 5-point compliance checklist

Objectivity check — every statement is reviewed for objectivity and informational value (Art. 12 lit. d BGFA).
No success promises — wording is scanned for implicit guarantees and defused.
Titles & designations — only permitted professional and specialist lawyer titles are used.
Comparison prohibition — no direct or indirect comparisons with other firms.
Approval workflow — all advertising materials go for approval to firm leadership before activation.

ⓘ Advertising materials are coordinated with you before publication. Professional and regulatory responsibility remains with the firm.

Frequently asked

What firms ask most often.

Is this compatible with the BGFA and Art. 12 lit. d?

Yes. We communicate your areas of activity factually, objectively and in line with an informational need — without success promises and without comparative advertising. Every ad material is approved with you before activation; professional and regulatory responsibility remains with the firm.

How quickly are first mandate inquiries realistic?

After setup (landing page, tracking, content, approvals), the first measures usually go live within the first two to three weeks. First pre-qualified inquiries are typically realistic within the first month of the pilot — search presence and content keep building over the 60 days.

Do I get leads or real appointments?

Pre-qualified inquiries that book an appointment directly. The inquiry form clarifies legal area, matter and any conflict of interest upfront — you only see matching mandates and don't deal with anonymous initial inquiries that cost billable hours.

What's included in the price — and what is ad budget?

The cost structure is transparently split per package into setup, ads and management. The ad budget flows 100% into your reach. Setup and management cover build, BGFA approvals, support and optimisation.

What happens after the 60-day pilot?

The pilot shows whether the channel works for your firm. If it does, it moves seamlessly into a fixed monthly follow-on contract (Start CHF 1'650, Growth CHF 2'750, Scale CHF 6'850 per month) — with no new setup, ongoing optimisation and scaling.

How are data protection, client data and conflicts of interest handled?

Inquiries are captured so you can identify conflicts of interest before accepting a mandate. We work with Swiss data hosting wherever possible (revDSG-compliant), an NDA and a clear data-protection agreement as standard. Ad accounts, tracking and contacts run on your structures.

Next step

Let's talk concretely about your firm.

30 minutes. We look at your specialty area, the market demand and your capacity — and tell you factually whether a BGFA-compliant acquisition channel works for you.

Book strategy call →

Mandates that fit.
Visible to the right ones.

30-minute strategy call. We check whether your specialty area has the necessary market demand — factual, confidential, without sales pressure.