FOR REAL ESTATE AGENTS

Find sellers before
the listing goes online.

Off-market acquisition for Swiss agents in your region. Owners come directly to you — through valuation calculators, hyperlocal funnels and direct mail with substance.

Off-market
Local
Valuation
Discreet
We know the industry

When everyone sees the same listing,
someone has already lost.

The Swiss market is buyer-overheated, seller-poor. Whoever reaches the owner first wins the acquisition. Whoever waits, bids along.

01
Listings are too late
Anyone searching in listings is fighting with all other agents for the same owner.
02
Cold acquisition is ignored
Cold calls to owners today bring almost only rejection — no matter how good you are.
03
You appear interchangeable
200 agents in the canton, all with similar websites. You need visible differentiation.
04
Timing problem
90% of owners decide months before the sale. You need presence already beforehand.
Our system

The off-market funnel.

Local reach + valuation calculator as lead magnet + direct mail with style. You get the lead — before everyone else.

01
Valuation calculator
Owners calculate value online — you receive address, property and contact with FADP-compliant opt-in.
02
Hyperlocal
Targeted neighbourhood by neighbourhood — owners see your ads with their street in them.
03
Direct mail
Premium mailing to target streets — QR code directly to the valuation calculator.
04
Market updates
Automated quarterly updates keep you top-of-mind until sale readiness.
Who we build for

Made for agents who acquire — not just list.

Our system suits offices that want to own their market area and reach owners early. If you recognise yourself here, the conversation is worth it.

Regional agents & solo brokers
Established agents with a clear core area who want to reach owners off-market, before the listing goes online.
Premium & luxury segment
Providers of high-end properties who approach targeted streets and owners discreetly — factual and SVIT-compliant.
Broker teams & agencies
Growing teams that need a scalable channel to keep several advisors busy with qualified owner enquiries.
New-build & first-time marketing
Developers and marketers who want to build local demand and interested buyers in the target area early for new projects.
From practice

A regional agent, one market area,
off-market owner pipeline.

Anonymised excerpt — no names, no fabricated numbers. Just mechanics and impact.

Starting point

Regional agent, established for years, clear core area in German-speaking Switzerland. Acquisition 80% through listings — growing competitive pressure with shrinking margins.

Implementation

Valuation calculator with local market-data calibration, hyperlocal Meta campaigns per neighbourhood, direct mail to premium streets, nurture sequence to sales intent.

Result

Stable weekly valuation enquiries from the target area, markedly higher quality versus listing enquiries, predictable first contacts with potential sellers months before the listing.

L
"Now new contacts every week and significantly better quality."
Lukas — Real Estate, Lake Zurich region
In 6 steps

From analysis to scaling.

A clear, repeatable process — from the first conversation to a running, optimised off-market channel.

1
Analysis
Market area, target neighbourhoods, competition and positioning — we check whether the off-market method fits.
2
Setup
Valuation calculator, landing page, conversion tracking and revFADP-compliant opt-in set up.
3
Campaign launch
Hyperlocal ads and direct mail live in the target neighbourhoods, cleanly measured from the first click.
4
Owner acquisition
Owners calculate their value and leave their contact details — the enquiries land directly with you.
5
Optimisation
Weekly review of cost per valuation, neighbourhood performance and mailing response — budget shifts toward what works.
6
Scaling
What works gets expanded: more neighbourhoods, more budget, more predictable owner contacts.
Packages & investment

Three ways to grow predictably.

Every package starts with a 60-day pilot. After that it moves to a fixed monthly follow-on contract. A transparent cost structure — you see where every franc goes.

Start
CHF 4'000 / 60-day pilot
The clean entry into a predictable channel.
  • 1 advertising channel
  • Landing page
  • Conversion tracking
  • Lead notifications
  • 3 ad variants
  • Weekly reporting
Cost structure: Setup CHF 1'500 · Ads CHF 1'500 · Management CHF 1'000
Follow-on: CHF 1'650 / month
Scale
CHF 20'000 / 60-day pilot
Multi-channel growth with full attribution.
  • Multi-channel: Meta, Google & LinkedIn
  • CRM integration
  • Attribution
  • Funnel optimisation
  • 10+ ad variants
  • Daily optimisation
Cost structure: Setup CHF 6'500 · Ads CHF 10'000 · Management CHF 3'500
Follow-on: CHF 6'850 / month

All prices excl. VAT. The advertising budget flows entirely into your reach. Not sure which package fits?

SVIT code & FADP

Advertising within the SVIT framework.
Data protection per revFADP.

We know SVIT's professional rules and work within the revised Data Protection Act. Factual, transparent, with clear consent.

How we work
  • Valuation calculator with clear opt-in and revFADP-compliant data handling
  • Factual market information (no sensational price claims)
  • Owner data used exclusively for the agreed purpose
  • Direct mail with transparent sender & opt-out info
What we deliberately don't do
  • No comparative advertising against other agents
  • No price promises without a valuation basis
  • No owner lists from questionable sources
  • No tools that process data unsecured outside CH/EU

ⓘ Advertising materials are agreed with you before publication. Professional and business responsibility remains with the brokerage.

Frequently asked

What agents ask most often.

Is this compatible with the SVIT code and the revFADP?
Yes. We communicate factually, without comparative advertising against other agents and without price promises that lack a valuation basis. The valuation calculator works with a clear opt-in, and owner data is handled in line with the revFADP and used exclusively for the agreed purpose. Every ad material is agreed with you before publication — professional and business responsibility stays with the brokerage.
How quickly are first owner enquiries realistic in the market area?
After setup (valuation calculator, landing page, tracking, campaigns), the first hyperlocal ads usually go live within the first two weeks. First valuation enquiries from the target area are typically realistic within the first month of the pilot — the frequency stabilises over the 60 days and with the direct-mail response.
Do I get leads or real appointments?
Both are possible. The standard is qualified owner leads from the valuation calculator — with property, address and contact. From the Growth package onwards we can set up a calendar integration on request, so interested owners book a time directly for a personal valuation.
What does it cost — including ad budget and direct mail?
The cost structure is transparently split per package into setup, ads and management. The ad budget flows 100% into your local reach. Direct mail (printing and mailing to your target streets) is shown separately depending on volume, so you see exactly where every franc goes.
What happens after the 60-day pilot?
The pilot shows whether the off-market channel works in your market area. If it does, it moves seamlessly into a fixed monthly follow-on contract (Start CHF 1'650, Growth CHF 2'750, Scale CHF 6'850 per month) — with no new setup, ongoing optimisation and scaling to further neighbourhoods.
Who owns the data and the owner leads?
You do. Ad accounts, the valuation calculator, tracking and the owner contacts you win run on your structures. We work with data hosting in CH/EU, an NDA and a clear data-protection agreement as standard.
Next step

Let's talk concretely about your market area.

30 minutes. We look at your core area, your competition and your margin goals — and tell you honestly whether an off-market funnel pays off.

Book a strategy call

The next owner
finds you first.

30-minute strategy call. Afterwards you know whether our setup fits your market.

Book strategy call