FOR IT & SAAS

Qualified demos.
Instead of free-trial dead-ends.

Intent-driven B2B pipeline for Swiss IT and SaaS providers — ABM sequences, AI pre-qualification, clean CRM hand-off to the sales team.

Book strategy call → Packages & investment
ABM
Intent data
CRM sync
Auto-demo
Problem

MQLs fill the funnel.
Sales still doesn't close.

Free trials run empty, SDRs burn hours on unsuitable accounts, sales cycles stretch. The problem isn't volume — it's quality.

01
Lead quality, not volume
More leads don't help if account, buying center or budget don't fit. ICP definition before volume.
02
Sales cycle length
Without multi-touch trust, cycles stretch. With intent triggers you talk to accounts that are evaluating now.
03
Break at CRM hand-off
Marketing data doesn't land in the CRM, context gets lost in handover. We build the pipe cleanly through.

CRM stack question?

Our system

Multi-touch ABM. With data.

Intent signals + coordinated account sequences + AI lead scoring. Sales only gets meetings with real buyers — with full context in the CRM.

01
Intent data
Bombora & LinkedIn Sales Navigator — companies currently researching your category.
02
Multi-touch ABM
LinkedIn, email, direct mail, display — coordinated per account, not per lead.
03
AI scoring
Engagement + firmographic + intent → automatic scoring before sales takes over.
04
CRM hand-off
HubSpot, Pipedrive, Salesforce — lead incl. account history and intent score lands directly in the right sales queue.
Who we build for

Built for tech providers who want to scale.

Our system suits B2B providers with a product that needs explaining and a defined ICP. If you recognise yourself here, the conversation is worth it.

B2B SaaS vendors
Software vendors with a demo or trial funnel who want less MQL junk and more qualified demos with real buying intent.
IT service providers & MSPs
Managed-service providers and IT firms that want to win new service and maintenance contracts in the mid-market predictably.
Software houses & system integrators
Providers of complex solutions and integration projects that need to reach the entire buying center — not just one contact.
Tech scale-ups
Growing tech companies with a sales team that need a predictable, scalable pipeline channel instead of reactive lead lists.
From practice

Fewer leads, more
real demos and pipeline.

Anonymised excerpt — for discretion, without names and without invented figures.

Starting point

B2B SaaS, mid-market, DACH region. High MQL output, but low sales acceptance rate and cycles that drag on. Goal: fewer leads, higher conversion into real demos and opportunities.

Implementation

Sharpened the ICP, intent data (Bombora, LinkedIn Sales Navigator), multi-touch ABM per account, AI lead scoring before hand-off, and a clean CRM hand-off incl. account history into the right sales queue.

Result
SQL share
Significantly higher sales acceptance per handed-over lead.
Demo show rate
Stable high thanks to pre-qualification & intent triggers.
Pipeline
Predictable inflow, sales forecast significantly more reliable.
M
"Significantly faster decisions — the sales team knows again what to do."
Maik — Sales Manager

ⓘ Details anonymised. References on request under NDA.

In 6 steps

From analysis to scaling.

A clear, repeatable process — from the first conversation to a running, optimised B2B pipeline.

1
Analysis
Market, ICP, buying center and current funnel — we check whether the method fits.
2
ABM setup & CRM integration
Landing pages, intent sources, account sequences, scoring and CRM hand-off cleanly set up.
3
Campaign launch
Multi-touch sequences live on LinkedIn, email & display — cleanly measured from the first touch.
4
Demos/appointments booked
Accounts are AI pre-qualified and book a demo directly — with context in the CRM for your sales team.
5
Optimisation
Weekly review of cost-per-SQL, show and acceptance rate — we shift budget toward what works.
6
Scaling
What works gets expanded: more accounts, more channels, more predictable demos and pipeline.
Packages & investment

Three ways to grow predictably.

Every package starts with a 60-day pilot. After that it moves to a fixed monthly follow-on contract. A transparent cost structure — you see where every franc goes.

Start
CHF 4'000 / 60-day pilot
The clean entry into a predictable channel.
  • 1 advertising channel
  • Landing page
  • Conversion tracking
  • Lead notifications
  • 3 ad variants
  • Weekly reporting
Cost structure: Setup CHF 1'500 · Ads CHF 1'500 · Management CHF 1'000
Follow-on: CHF 1'650 / month
Choose Start
Popular
Growth
CHF 8'000 / 60-day pilot
More channels, more qualification, more meetings.
  • 2 advertising channels
  • 2 landing pages
  • Server-side tracking
  • 6 ad variants
  • Lead qualification
  • Calendar integration
Cost structure: Setup CHF 2'500 · Ads CHF 3'000 · Management CHF 2'500
Follow-on: CHF 2'750 / month
Choose Growth →
Scale
CHF 20'000 / 60-day pilot
Multi-channel growth with full attribution.
  • Multi-channel: Meta, Google & LinkedIn
  • CRM integration
  • Attribution
  • Funnel optimisation
  • 10+ ad variants
  • Daily optimisation
Cost structure: Setup CHF 6'500 · Ads CHF 10'000 · Management CHF 3'500
Follow-on: CHF 6'850 / month
Choose Scale

All prices excl. VAT. The advertising budget flows entirely into your reach. Not sure which package fits?

Compliance & hand-offs

Clean data pipe.
GDPR. revFADP. Stack-compliant.

B2B outbound in Switzerland and the EU only works clean — otherwise it costs reputation and fines. We build the acquisition pipe along the rules, not around them.

How we work
  • Legitimate-interest basis for B2B outbound, documented
  • EU/CH-compliant data flow (DPA, AVV, sub-processor list)
  • Opt-out and suppression lists hard-enforced technically
  • CRM hand-off with full audit log per lead
What we deliberately don't do
  • Spray-and-pray cold email on purchased lists
  • Personalisation theatre without substance per account
  • MQL junk that eats sales time
  • Marketing tools that write to the CRM without an owner

ⓘ Stack integration with HubSpot, Pipedrive, Salesforce and Outreach.io standard. Other systems on request.

Frequently asked

What tech providers ask most often.

Is B2B outbound compatible with GDPR and the revFADP?
Yes. We work on a legitimate-interest basis for B2B outreach, cleanly documented. The data flow runs EU/CH-compliant via DPA, AVV and a sub-processor list, with opt-out and suppression lists hard-enforced technically — no spray-and-pray on purchased lists.
How quickly are first qualified demos realistic?
After setup (landing pages, tracking, intent sources, sequences), the first account touchpoints usually start within the first two weeks. First pre-qualified demos are typically realistic within the first month of the pilot — the frequency stabilises over the 60 days.
Do I get leads or real demos/appointments?
Qualified demos and appointments. Accounts are AI-scored on engagement, firmographic and intent before sales takes over — and book a meeting directly. You only speak with buying centers that are evaluating now, instead of working through MQL junk.
What's included in the price — and what is ad budget?
The cost structure is transparently split per package into setup, ads and management. The ad budget flows 100% into your reach (e.g. LinkedIn, display, intent sources). Setup and management cover build, ABM support and optimisation.
What happens after the 60-day pilot?
The pilot shows whether the channel works for you. If it does, it moves seamlessly into a fixed monthly follow-on contract (Start CHF 1'650, Growth CHF 2'750, Scale CHF 6'850 per month) — with no new setup, ongoing optimisation and scaling.
How does the CRM hand-off work — and who owns the data and pipeline?
You do. The hand-off runs as standard into HubSpot, Pipedrive, Salesforce and Outreach.io: the lead incl. account history and intent score lands directly in the right sales queue, with a full audit log. Ad accounts, tracking, contacts and pipeline run on your structures — we build them, you own them.
Next step

Let's talk concretely about your pipeline.

30 minutes. We audit your funnel, your ICP and your CRM stack — and tell you honestly whether ABM and intent data are the right lever for you.

Book strategy call →

Let sales sell.
We fill the pipeline.

30-minute strategy call. We audit your current funnel and show the two or three levers with the biggest impact — no sales pressure.

Book strategy call →