Tools · Free

Check your growth potential
in 60 seconds.

5 interactive tools that show you within a few clicks how many more predictable inquiries, meetings and closings are realistic with a clean system.

ROI calculator
Funnel check
Lead score
Audit
Tool 01 · ROI calculator
What does performance marketing economically bring you?

Move the sliders. We calculate expected leads, meetings, closings and ROI based on industry-typical assumptions. Estimate — no guarantee.

Expected revenue / month
CHF 0
Expected leads / month0
Expected meetings / month0
Expected closings / month0
ROAS (revenue / spend)
Cost per customerCHF 0
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Discuss the result? Ask the AI Assistant whether the assumptions are realistic for your industry.
Estimate based on industry-typical assumptions. Actual results depend on offer, market, budget, sales capability and collaboration. No guarantee of success.
Tool 02 · Lead potential
How many leads do you actually need?

Define your growth target — we calculate backwards how many leads, meetings and what budget is realistically needed for it.

Required budget / month
CHF 0
Required meetings0
Required leads0
Expected revenueCHF 0
Payback (months)0
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Budget realistic? Let the AI Assistant check whether your target size matches your industry's CPL.
Model calculation. Values are an estimate. Real values depend on offer, market and sales quality.
Tool 03 · Funnel diagnosis
Where does your acquisition system stand?

6 questions about your current setup — at the end you see where your funnel stands and where the biggest lever is.

Progress
0 / 6
1. Do you have a dedicated landing page per campaign?
2. Do you have an active CRM system?
3. Are leads contacted within 15 minutes?
4. Do you have conversion tracking implemented?
5. Is automatic follow-up running?
6. Do you measure cost per lead & meeting rate?
Your funnel score
0 / 100
StatusAnswer 6 questions
Biggest weak spot
Click through all 6 questions to see your score.
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Interpret score? Ask the AI Assistant what your weak spots mean concretely for your industry.
Tool 04 · Lead quality
How hot is this lead really?

Rate a specific lead on 6 criteria — we show you whether it's hot, warm or cold and what follow-up priority makes sense.

Lead score
0 / 60
Classification
Follow-up priority
Recommended response time
Rate all 6 criteria for a recommendation.
Prioritize lead correctly? Let the AI Assistant suggest the best follow-up script for your lead class.
Tool 05 · Campaign audit
What's missing in your current setup?

9 building blocks that belong to a professional campaign. Check what you have — we'll show you where to improve.

Completeness of your setup
0 / 9
Maturity
Recommended next step
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Which gap first? Ask the AI Assistant in which order you should tackle the missing building blocks.
Tool 06 · CPL benchmark
What does a qualified lead cost in your industry?

Realistic cost-per-lead ranges for Switzerland, based on 47+ campaign datasets (2024-2026). Compare your current CPL against industry reality. Ranges — no guarantees.

Realistic CPL range
CHF 55–140
Low (top 10%)CHF 55
Industry averageCHF 80
Premium (saturated markets)CHF 140
Your position
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CPL too high? Ask the AI Assistant about the three most common causes in your industry.
Tool 07 · Headline tester
How strong is your headline?

Enter your headline — we rate length, power words, clarity, emotion and specificity. Score 0–100 with concrete improvement tips. Works for ads, landing pages and email subjects.

Note: This is a heuristic evaluation (word count, power words, clarity, emotion). Not an A/B test substitute — but a reliable first filter.
Headline score
/ 100
Length
Power words
Clarity
Specificity
Enter a headline to see improvement tips.
Three stronger alternatives? Ask the AI Assistant for 3 variants of your headline with different hooks.
Tool 08 · WhatsApp templates
Instant templates for every phase in the lead funnel.

9 proven WhatsApp templates for Swiss SMBs — automatically personalized with your company name and industry. Click = copy. Compliance note: First contact only with opt-in.

revFADP note: First contact via WhatsApp only with documented consent (form, verbal opt-in on call, or existing customer relationship). Confirmation messages to lead form submissions are unproblematic.
Own template? Describe the situation — the AI Assistant drafts a fitting text for you.
Tool 09 · Lead score quiz
Is this lead hot, warm or cold?

8 quick questions about a specific lead. We score on BANT criteria (Budget · Authority · Need · Timing) and give you the recommended follow-up strategy. Saves time, prevents wishful thinking.

Lead score
0 / 100
Classification
Recommended action
Time window
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What to write? Let the AI Assistant draft a follow-up sequence matching the score.

Have the results reviewed
and discussed.

We validate your assumptions, check the potential and honestly say what's realistic — free, no obligation.

Start free initial review