Acquisition
Multi-channel visibility through paid ads, SEO and referrals. We bring the right people at the right time.
- Google Ads
- Meta Ads
- SEO
- Referral
Output
Visibility
All-in-one AI Business Platform
More revenue. One AI platform.
From marketing through sales to onboarding, operations and admin — Swiss Marketer bundles your entire growth into one AI-driven platform. More revenue, maximum automation, full transparency. Specialized in Swiss SMBs: Trustees · Real Estate · Coaching · B2B Consulting · Financial firms · Insurance · Private Equity · Construction.
Automated
AI-driven processes
Predictable
Predictable revenue
Faster than time
One platform. One team. One result.
Marketing Sales Onboarding Ops Admin
Platform
5 areas
Live
24/7 active
AI model
Enhanced Success
Revenue
Predictable
One platform · No tool chaos
From marketing to admin — all in one view.
Others buy a new tool for every task. At Swiss Marketer your entire business runs on one AI-driven platform — every lead, every deal, every client flows through the same continuous chain. Nothing gets lost, everything is measurable.
01 · Marketing
Demand
Ads, funnels & AI lead research deliver qualified inquiries.
Leads verified
02 · Sales
Close
CRM, telephony & proposals drive the deal to signature.
Pipeline live
03 · Onboarding
Start
From contract to active client — automated & complete.
Kickoff scheduled
04 · Operations
Delivery
Projects, tasks & checks run visibly for everyone.
Weekly check
05 · Admin
Back office
Proposals, contracts, invoices & reports — automated.
Invoice created
AI core
One AI model connects all five stages: it prioritizes leads, recommends the next action, writes follow-ups, transcribes calls and answers questions about your data — around the clock.
See the suite
Growth in real time
12 months, one engine.
This is what it looks like once your system is running — month by month, more inquiries, more closings, more revenue. Scalable, measurable, predictable.
CHF 286k
Pipeline value · Month 12
12-month growth+581 %
Avg. growth+19 % / month
Pipeline · PeakCHF 286k
ⓘ Illustrative growth curve of a typical setup · Actual results vary by market
CRM Live
Your pipeline. On one screen.
This is what it looks like when your system runs. Leads come in, AI qualifies, meetings land in the calendar, closings get celebrated.
Sales Pipeline
Advanced CRMOpen
43
Forecast
CHF 286k
Win
31%
1 · Leads
18 Deals
+6
M. Müller AG
Fiduciary · Basel
PotentialCHF 5'400
Zurich Tech
B2B SaaS
PotentialCHF 12'800
Bern Holding
Real Estate
PotentialCHF 7'200
2 · Contact
14 Deals
AI
S. Berger
Qualification
Vaud Capital
Meeting pending
Geneva Services
Follow-up
3 · Proposal
11 Deals
High Value
L. Lugano AG
Proposal open
VolumeCHF 32'000
Winterthur Group
Final review
VolumeCHF 18'500
+ 9 more
4 · Won
12 Deals
Closed
K. Basel
Closed
CHF 85'000
Swiss Finance Partner
Retainer active
ValueCHF 14'800
Revenue MTD
CHF 122'800
Lead score updatedNew meeting confirmedProposal opened · 3×Follow-up automation activeRevenue forecast increased
Lead score updatedNew meeting confirmedProposal opened · 3×Follow-up automation activeRevenue forecast increased
ⓘ Illustrative representation · Demo data · Company names and figures are fictitious · No real customer data
Ads · Live Performance
This is what active acquisition looks like.
Live dashboard showing your ad campaigns, inquiries and pipeline in real time. Visualization of the Growth OS — values illustrative.
Ads performance · Today
Live
Spend today
CHF 1'840
▲ 12% vs yesterday
Clicks
1'248
▲ 8% vs yesterday
Leads
42
▲ 24% vs yesterday
Cost / Lead
CHF 43.80
▼ 14% optimized
ⓘ Demo datasets · Visualization of the Growth OS · No real customer data
Growth OS · 6 stages · Live pipeline
From the first click to the
signed contract.
Six data-driven stages. Every touchpoint trackable, every handover automated. No lead is lost — not even at 2 a.m.
Capture & Score
Conversion-optimized landing pages and lead forms with real-time scoring. Mobile-first, auto-fill, < 60 seconds.
- Landing page
- Multi-step form
- AI score 0–100
Measured
Conversion rate
AI qualification
Automatic lead filter via BANT score + industry fit. Pre-sorts enquiries before your team spends time on triage.
- Lead score
- Budget check
- Needs filter
Measured
Lead quality
CRM & Automation
Instant lead confirmation via WhatsApp, Pipedrive integration, meeting reminders, follow-up sequences — all 24/7.
- Pipedrive
- Make.com
Availability
24 / 7
Sales & Close
Discovery call with briefing preparation, proposal, negotiation. Sales team gets pre-qualified leads, not mass garbage.
- Discovery call
- Pitch deck
- Closing
Measured
Closing rate
Customer & Referral
Onboarding, satisfaction tracking, referral sequence. Happy customers → new leads. The loop closes.
- Onboarding
- NPS tracking
- Referral loop
Measured
Referral rate
Bonus · Organic Layer
More organic customer inquiries through proper site structure
The fastest funnels are useless if your site is invisible on Google. We build Swiss SMB sites so industry keywords rank organically — lead stream even without CHF/click.
+62 %
Organic traffic / 6 mo
3-8×
More lead ROI vs paid only
CHF 0
Click costs
More on the 2026 SEO strategy
Free downloads
Knowledge that works immediately.
Three practical PDFs for Swiss SMBs — no signup needed. Cmd+P → save as PDF.
WhatsApp · revFADP
9 WhatsApp templates for SMBs 2026
Lead confirmation, meeting, re-engagement, referral & more — industry-neutral, ready to use.
Open PDF
CPL · 47 datasets
CPL benchmark Switzerland 2026
Cost-per-lead ranges for 8 industries × 5 regions × 3 platforms + levers to reduce CPL.
Open PDF
Self-assessment
Funnel audit checklist (27 points)
Evaluate your entire setup in 12 minutes — 5 phases, clear scoring, ROI-prioritized.
Open PDF
Stream of inquiries
Customers on the conveyor belt.
This is what a living system looks like — qualified inquiries flowing into the pipeline daily.
MM
M. Müller AG
Fiduciary · Basel
"Want to win predictable mandates — few meetings so far."
Score 883 min ago
ZT
Zurich Tech
B2B SaaS
"30 demos per month is our target. So far 8."
Vol. CHF 12.8k8 min ago
BH
Bern Holding
Real Estate
"Off-market acquisition of owners in the Bern region."
14:30 fixed12 min ago
KB
K. Basel
Consulting
"Setup started — pipeline running, first inquiries coming in."
CHF 85'000today 09:12
LD
Lucerne Dental
Practice
"Self-pay acquisition for implants."
Score 9212 min ago
VC
Vaud Capital
Financial advisory
"Discreet acquisition of wealth investors, FinSA-compliant."
Vol. CHF 24.7k22 min ago
MM
M. Müller AG
Fiduciary · Basel
"Want to win predictable mandates."
Score 883 min ago
ZT
Zurich Tech
B2B SaaS
"30 demos per month is our target."
Vol. CHF 12.8k8 min ago
BH
Bern Holding
Real Estate
"Off-market acquisition."
14:30 fixed12 min ago
KB
K. Basel
Consulting
"Setup started."
CHF 85'000today
LD
Lucerne Dental
Practice
"Self-pay acquisition."
Score 9212 min ago
VC
Vaud Capital
Financial advisory
"Discreet acquisition."
Vol. CHF 24.7k22 min ago
SF
Swiss Finance Partner
Retainer active
"Lead stream stable. Growth confirmed."
CHF 14'800yesterday
WG
Winterthur Group
Proposal
"Final review — decision this week."
CHF 18'5001h ago
AT
Aare Trust
Fiduciary
"Mandate proposal submitted — very interested."
CHF 24'7004h ago
AC
Alpine Consulting
Setup active
"Setup paid — tracking set up, campaign live."
CHF 9'400today
LL
L. Lugano AG
High Volume
"CHF 32k proposal — meeting set for Friday."
CHF 32'00030 min ago
SF
Swiss Finance Partner
Retainer active
"Lead stream stable."
CHF 14'800yesterday
WG
Winterthur Group
Proposal
"Final review."
CHF 18'5001h ago
AT
Aare Trust
Fiduciary
"Mandate proposal submitted."
CHF 24'7004h ago
AC
Alpine Consulting
Setup active
"Setup paid."
CHF 9'400today
LL
L. Lugano AG
High Volume
"CHF 32k proposal — meeting fixed."
CHF 32'00030 min ago
ⓘ Illustrative display · Demo data · No real customer data
Growth system · 7 steps
This is how we build predictable growth.
Not a loose bundle of measures — but an integrated system. Each phase builds on the next and delivers measurable results.
01 · Marketing
Demand
Paid Ads · SEO · Funnels
02 · CRM
Qualification
Pipeline · Lead score · Sales
03 · Automation
Conversion
Make · Follow-up · Reporting
Integrated growth system — Demand → Qualification → Conversion. Every stage measurable.
1
Sharpen target audience & offer
Who actually buys? What is the real differentiator? Without clarity here, every budget burns.
2
Build landing page / funnel
Dedicated conversion-optimized landing pages per campaign — not the homepage. With a clear message & one CTA.
3
Set up campaigns
Google, Meta, LinkedIn — depending on industry. With precise targeting, clean tracking and A/B test setup.
4
Pre-qualify leads
Multi-step forms, quizzes or AI pre-qualification. Sales only gets inquiries that really fit.
5
Automate CRM & follow-up
Every lead lands cleanly in the CRM. Automatic follow-ups via email / WhatsApp. No lead gets lost.
6
Tracking & reporting
Cost per lead, meeting rate, close rate, ROAS — measurable daily. You see what really pays off.
7
Scale data-driven
What works, we scale up. What doesn't, gets replaced. Growth based on data — not gut feeling.
Typical problems
We know the real weak spots.
Most acquisition setups fail not at the ads — but at what happens before and after.
⛔ Typical problems
- ✕ Website brings traffic, but few inquiries
- ✕ Leads are contacted late or not at all
- ✕ No structured CRM — Excel and gut feeling
- ✕ No clean measurement — data unusable
- ✕ Campaigns run without clear KPIs into the void
- ✕ Ads bring clicks, but no closings
- ✕ Dependence on referrals — unpredictable
✓ Our solution stack
- ✓ Conversion-optimized funnels instead of just a website
- ✓ Response within minutes via automation
- ✓ Cleanly structured CRM (Pipedrive, HubSpot etc.)
- ✓ Conversion tracking at every stage
- ✓ Weekly KPI reports with action recommendations
- ✓ Pre-qualification increases close rate
- ✓ Predictable lead stream instead of referral roulette
From click to customer
How every visitor becomes real revenue.
Visitors stream in, AI and pre-qualification filter, in the end only predictable revenue comes out.
Live · 24/7 active
01
Visitors
02
Qualified
03
Customer
01
Top of Funnel
Multi-channel acquisition — Google, Meta, LinkedIn, SEO, referral.
02
AI qualification
Score, budget check, needs filter — only matching leads go through.
03
Closing & Loop
Meeting → proposal → closing → onboarding → referral.
ⓘ Illustrative funnel logic · actual values depend on industry, offer and collaboration
The person behind Swiss Marketer
You talk directly with Nil.
No account-manager tunnel.
I'm Nil Fäh — founder of Swiss Marketer in Winterthur. Two things drive me: predictable customer acquisition and the technology that makes it possible. Since 2018 I've been building lead systems for Swiss SMBs — trustees, real estate, coaches, B2B consulting. And because off-the-shelf tools never cut it, I built our own AI platform: SM TECH, SMT 6.1 and the Business Suite. So you don't just get marketing — you get the technology behind it, and me personally as your contact instead of a sales funnel.
since 2018
Performance marketer
4
Industry specializations
1:1
Direct contact
Your security
Clear terms, no sales pressure.
We win when you win. That's why scope, price and deliverables are fixed upfront in the proposal — and we take no margin fees on your ad spend.
60-day pilot
A clearly defined entry point instead of a blind annual contract. Deliverables, scope and price are set out in the proposal beforehand — you know exactly what you get.
Built for partnership
The framework is set out upfront in the proposal and our terms — no side agreements. After the pilot, results decide whether we continue.
No commission on your ad budget
Where others add a percentage margin on your ad spend, we don't. The budget is not part of our fee — that is stated separately in the proposal.
Direct contact to Nil
Reachable via WhatsApp + phone — even outside business hours for active customers. No ticket system, no hold queue.
If it doesn't fit — said honestly
In the first conversation we tell you up front whether we can help your company. We'd rather give an honest "not a fit" in the first call than have an unhappy client.
Check without obligation →
Free · 30 min · No sales pitch
Trust & transparency
Swiss quality.
No black box.
You always know what we do, what it costs and which results emerge.
Structured processes
Every phase documented. You understand what's happening.
Clear KPIs
CPL, show rate, close rate, ROAS — measurable weekly.
Transparent lead origin
Every lead trackable — you see where it comes from.
FADP & GDPR
Swiss data-protection awareness in every setup.
Response in hours
Inquiries are usually answered personally within 24h.
Personal, not a sales bot
You talk with Nil — not an automated funnel.
References · Brands
Brands
working with us.
Trustees, construction, FinTech, AI, luxury concierge — cross-industry, international. Excerpts from real customer projects.
Excerpts from real customer projects · Results vary by industry, market, offer and collaboration · No guaranteed results
FAQ
Common questions.
Honest answers.
The answers to the questions we hear most often from Swiss managing directors.
How quickly do I see first data?
First data (clicks, form opens) is usually visible within 24–72 hours after launch. Reliable statements on CPL and meeting rate typically need 2–4 weeks — depending on industry and budget.
Who is the system suitable for?
Swiss SMBs with consulting-intensive services (Trustees, financial advisory, real estate, coaching, B2B services) and an average customer value from about CHF 1,500. Also suitable for recruiting-driven companies.
Are there success guarantees?
No. Proper execution is guaranteed; a specific economic result depends on market, offer, sales capability and collaboration. We work transparently with clear KPIs — and stop when something doesn't work.
How is lead quality measured?
Across multiple stages: pre-qualification in the form (budget, need, timeframe), meeting rate (show rate), close rate and customer lifetime value. We track every step — you see which campaigns actually pay off.
Which budgets are reasonable?
Ad budgets from about CHF 1,500–3,000 / month for serious results. Setup & support are discussed separately. Anyone wanting to start below that threshold should begin with organic channels (SEO, content) — or first sharpen their offer.
What happens after an inquiry?
Usually a reply by email within 24 h. If fitting, we suggest a 30-minute call. We honestly check whether our approach fits your business — and say "no" if not.
How does CRM automation work?
Lead lands in the form → is automatically transferred to the CRM (Pipedrive, HubSpot etc.) → receives score & tag → trigger starts follow-up sequence (email/WhatsApp) → sales gets the meeting directly in the calendar. All automated, nothing gets lost.
How is data protection handled?
All setups FADP & GDPR compliant. Conversion tracking only after consent. Data processing agreements with all service providers. More details in the privacy policy.
No answer found?
Approach
Four phases. One system.
Order clear, duration depends on industry and setup — agreed bindingly in the first conversation.
1
Audit & strategy
Market, competition, starting position — a plan that fits your business.
2
Setup & tracking
Landing pages, ads, CRM, tracking, sequences — complete foundation.
3
Launch & optimization
Campaigns live. We optimize continuously — headlines, targeting, sequences.
4
Scaling
What demonstrably works, we scale up. Clear numbers per call.
Customer voices
What customers really say.
Excerpts from customer feedback. Full references gladly provided after a first conversation.
"Finally predictable inquiries and customers who really fit."
A
Adrian
Fiduciary & tax
"Now new contacts every week and significantly better quality."
L
Lukas
Short-term rentals
"Much faster decisions — the sales team knows what to do again."
M
Maik
Sales Manager
"The system runs in the background, inquiries come in constantly."
N
Nicolas
Consulting
Ready for predictable
growth?
In a few minutes, describe your project. We reply with an honest assessment — no obligation.
Personal reply · No automated funnel · Discretion guaranteed